Market Research - Gut Instinct Is So Yesterday
Gut instinct occasionally drives key business decisions but nowhere are feelings of the heart more to the fore than in the food and drinks sector.
The industry is populated by large multi-national conglomerates through to small family run businesses where the founders have a passion for food and drink.
We all have opinions and it is sooooo easy to get carried away when it comes to planning a new venture, launching an exciting new product or bringing a blockbuster new range to market.
At Only, we have discovered that the No1 reason new food and drink ventures fail commercially is not lack of money but lack of market research.
Gut feelings have their place but nothing beats good old fashioned market research when it comes to decision making.
We can provide you with almost instant consumer insights thanks to internet and mobile polling.
Within 24 hours we can tell you how consumers are reacting to your latest idea and if you want qualitative research we can put sessions together in the blink of an eye.
Our market research team is not only effective when it comes to gathering raw data, we are outstanding at looking below the skin of the pudding to unearth extraordinary commercial insights.
If you would like more information about our market research capabilities, please contact Elspeth Brown on 0800 612 9890 in the UK or 1-800 937 374 in Ireland.